Privacy policy

(Updated April 2021)


This privacy notice provides you with details of how we collect and process your personal data through your use of our site, including any information you may provide through our site when you purchase a product or service, sign up to our newsletter, or take part in a prize draw or competition.

By providing us with your data, you warrant to us that you are over 13 years of age.

David Perl of LoveRelations is the data controller and is responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).


Our full details are:

Full name of legal entity:  LoveRelations
Email address:
Postal address: The Old Dairy, Chequers Lane, Watofrd, Herts, WD25 0LG UK

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( Please contact us first, should you have an issue, so that we may endeavour to resolve it for you.

It’s important to us that the information we hold about you is accurate and up to date. If your personal information changes, please update us via


‘Personal data’ means any information capable of identifying an individual. It does not include anonymised data.

We may process certain types of personal data about you as follows:

  • Identity Data may include your first name, maiden name, last name, username, marital status, title, date of birth and gender.
  • Contact Data may include your billing address, delivery address, email address and telephone numbers.
  • Financial Data may include your bank account and payment card details.
  • Transaction Data may include details about payments between us and other details of purchases made by you.
  • Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access our site.
  • Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback and survey responses.
  • Usage Data may include information about how you use our website, products and services.
  • Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.

We may also process Aggregated Data from your personal data, but this data does not reveal your identity and as such, in itself, is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.


We do collect and store data about some of you which includes your contact details.


We collect data about you through a variety of different methods including:

  • Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:
    • order our products or services;
    • create an account on our site;
    • subscribe to our service or publications;
    • request resources or marketing be sent to you;
    • enter a competition, prize draw, promotion or survey; or
    • give us feedback.
  • Automated technologies or interactions: As you use our site, we may automatically collect technical data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive technical data about you if you visit other websites that use our cookies.
  • We do not collect data of people under the age of 13.


We will only use your personal data when legally permitted. The most common uses of your personal data are:

  • Where we need to perform a contract between us.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests. Fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by emailing us at


Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will process such data. We have also explained what our legitimate interests are, where relevant.

We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data. Please email us at if you need details about the specific legal ground we are relying on to process your personal data, where more than one ground has been set out in the table below.

Purpose/ActivityType of dataLawful basis for processing
To register you as a new customer(a) Identity
(b) Contact
Performance of a contract with you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests to recover debts owed to us
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests to keep our records updated and to study how customers use our products/services
To enable you to partake in a prize draw, competition or complete a survey(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests to study how customers use our products/services, to develop them and grow our business
To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise
(b) Necessary to comply with a legal obligation
To deliver relevant content and advertisements to you and measure and understand the effectiveness of our advertising(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
Necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences(a) Technical
(b) Usage
Necessary for our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
Necessary for our legitimate interests to develop our products/services and grow our business


You will receive marketing communications from us if you have:

  • requested information from us or purchased goods or services from us; or
  • if you provided us with your details when you entered a competition or registered for a promotion or free resources; and
  • in each case, you have not opted out of receiving that marketing.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences OR by following the opt-out links on any marketing message sent to you or OR by emailing us at any time.

Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.


We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at

If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.

We may process your personal data without your knowledge or consent where this is required, or permitted by law.


We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above:

  • Service providers who provide IT and system administration services.
  • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.

We require that all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.


Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.

Many of our third parties service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or
  • Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission, which give personal data the same protection it has in Europe; or
  • Where we use providers based in the United States, we may transfer data to them if they are part of the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

Please email us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

You can see more about these rights at: ICO

You will not have to pay a fee to access your personal data, or to exercise any of the other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Initial steps - Access our free content and support


The origins of the forum originally started out as a forum to help others. At that time there was only one other forum for limerence suffers called Tribes was a community platform where anyone could easily create a group for any interest that too their fancy. The limerence community was created in 2008 by Meowbie and we have posted his story here.

I came across the Tribe community in 2010 and found it a life saver.  However the reliability of the service began to suffer and there were increasing outages. I started to panic wondering what would happen if that lifeline crashed and that was the motivation to start up a parallel forum. I took some heat in the early days with people claiming I was trying to draw away members. 

My intuition which normally serves me well, was correct. In around 2015 the Tribe system collapsed completely. If you want to read more about Tribe and its founders, see this article here. 

Since its inception in 2014, the forum has grown to nearly 3,000 members. we also know that for every person that registers, many more lurk.

Given challenges with the sensitive nature of limerence and the shame most people feel, we took the step to only allow registered users to see the forums.  Since the form was formed, we have not charged for access and self funded the expansion and maintenance.

In 2021 Ruth and I decided to up our game as we had left the forum to drift whilst we focussed on growing our LoveRelations business  and create a more secure part of the forum where we will take a more active role in contributing to member’s posts. 

A significant part of the forum  is still free to access whilst the more secure areas require a silver Membership plan. 


Over the years David has been writing numerous articles about his experience with limerence. More latterly he has expanded his writings to the expereince he has gained through working as a psychotherapist and coach with clients struggling with their own limerence. 

this has grown into a library of over 100 articles with at least 2 articles a week being added.  The articles are catalogued by date and searchable.

Alongside the articles, we are also building a repository of Youtube videos and podcasts. Our aim is to make this the best free resource available for understanding and healing from limerence.

Some of the videos and podcasts relate to other relationship issues, as afterall we are also couple’s counsellors and relationship coaches and have much to offer in these arenas too!

Overcome limerence in my guided video series

When first discovered that there is a word that describes what you are likely experiencing, it can be overwhelming in knowing where to start. There is now such a wealth of information available, however its not structured in a systematic way and it can all be confusing. 

If you want a more structured and guided way to work through  recovery from limerence, I have created a multi-module structures video training series along with worksheets and links to other relevant information.

This course is based on my thousands of hours of supporting  others with limerence, on my own clinical experience as a leadership coach, counsellor and psychotherapist and perhaps most important of all, my own  limerence. 

It’s a step by step guide to help you develop a deeper understanding of this condition whilst I hold your hand on the steps to start overcoming your limerence.

The videos are grouped under 4 separate modules. These do not need to be followed in the specific order they are presented as all the steps are important. However, if you can, watch a video a day and reflect on what I am talking about and then to undertake the exercises of they form part of that video.

For the full course contents, please click here.

And we offer a 14 day money back guarantee.  If you are not satisfied for any reason, we will refund you your full amount. 

Silver and Gold membership - more tailored support


For the cost of just a few coffees a month, you can now get direct access to world class limerence support which includes direct access to one of the most knowledgeable therapists on the subject.  I will hold your hand as you take your early steps through limerence recovery. I have walked a similar path and can relate to the turmoil in the early days.

Silver membership gives access to all the forums.  I only spend my time in these forums so if you want my input you will need to join up.

As a Silver member, you will also receive membership to the private facebook groups. The men’s group is moderated by myself and the Women’s group by Ruth. 

Gold membership gives you all the benefits of silver and you can also join the exclusive fortnightly 90 minute zoom webinars where I and/or Ruth host a topic and have time for questions and answers. Members can join anonymously and can just listen and ask questions using the chat facility of zoom.

Membership is on a monthly basis and can be cancelled at any time.

Please note it can take upto 24 hours to grant you access to the silver member forums., although it is usually much quicker and in many cases immediate.  At the moment we cannot automate the process and have to manually add you to the silver forums.  Please do not change your username, we will ask for this in the confirmation email of your subscription as it will be required to add your forum privileges. 

For those wanting the best limerence support available

If resources are not an issue, than you may be interested in joining our Platinum  membership program for individuals or our Premiere membership program for couples.

This is for those individuals and couples that really are looking for the best of the best input and support and the absolute best chance of affair recovery.

With Platinum membership  for individuals you will receive direct private one to one sessions from either myself or Ruth.  These can be in person or via Zoom.

With Premiere membership for couples  you will receive joint couple’s sessions with both myself and Ruth.  We only work as a couple with couples.  In addition, both halves of the relationship will receive individual one on one sessions from myself with one half and Ruth with the other half.  We also add fly on the wall cameras in your common living areas to truly see the communication dynamics in your relationship. There is no hiding and no lying!

We also work with clients from our dedicated therapy centre. We are based just north of London in the UK.  Click here for our contact details.

All members receive  ongoing support between sessions via email and Voxer voice communication.  And use of our coaching monitoring portal to monitor and keep track of your progress.

Plus complimentary access to the online video training series with early access to new content.

We work only 3 days a week and have a busy practice and we only work with a select number of clients.

If you are interested in understanding more on how we work and to see if this could be a good fit for you, we recommend booking an initial exploratory session with either myself or Ruth. The link is here.

We also work as a couple with couples through our LoveRelations practice.  The link here will take you to the booking page for a couple’s exploratory with both of us.